Privacy Policy for Glancely

Last updated: June 25, 2026

Glancely ("Glancely", "we", "us", or "our") provides a mobile application, the glancely.app website, and related services (collectively, the "Service") that use AI to help you discover hairstyles, cuts, and colors that suit you — analyzing your face, hair, and skin, matching styles to you, and previewing them on your own photo before you commit.

We care a lot about privacy and Personal Photos that may include your face. This Privacy Policy explains what we (and our partners) collect, how we use it, and what choices you have.

By using the Service, you agree to this Privacy Policy.

1. What We Do (and Don't) Collect

1.1 User Content: Personal Photos, Custom References, and Style Preferences

"User Content" means the inputs you provide to Glancely's AI features: photos you capture or upload of yourself for Glancely Analysis and/or Hairstyle Try-On ("Personal Photos"), any photo or image you upload to show a target hairstyle or color ("Custom Reference"), and the style preferences you select during onboarding or settings ("Style Preferences"). Because Personal Photos may contain your face, User Content is treated as sensitive personal data subject to the highest privacy protections.

"Generated Results" means the outputs Glancely's AI creates from your User Content — namely your Glancely Analysis and your Hairstyle Try-On images, including any saved versions of those results.

Glancely does not store your User Content or your Generated Results on our own servers. User Content, including Personal Photos, Custom References, and Style Preferences, is stored only on your device, processed transiently when needed for AI features, and kept under your control.

Glancely Analysis & Hairstyle Try-On

Glancely Analysis uses your User Content to recommend and match hairstyles, cuts, and colors that may suit you. Hairstyle Try-On uses your User Content to preview a selected hairstyle, cut, or color on your Personal Photos. Both work the same way:

How it works:

Complete Data Deletion

You can delete ALL your data at any time by simply uninstalling the Glancely app from your device. Because all User Content and Generated Results are stored locally using SwiftData/CoreData, deleting the app removes all associated data permanently. There is no backend data to delete.

What We Do NOT Do

We do not:

In summary: Your User Content, collectively, is treated as sensitive personal data and processed transiently for the sole purpose of generating your requested Generated Results; your Generated Results are returned to your device and are not stored on our systems. All persistent storage is local on your device under your control.

2. Information You Provide

2.1 Account and Authentication Data

If you sign in (e.g. via Firebase Authentication):

This data is stored via Firebase (Google) and used to:

Firebase encrypts data in transit and at rest and is certified under standards such as ISO 27001 and SOC 2. View Firebase Privacy Policy

2.2 Subscription & Purchase Data

We use the App Store's in-app purchase system and a third-party subscription infrastructure provider (such as RevenueCat) to manage subscriptions.

From these providers we receive:

Payments are handled by Apple directly; we never see your full card number. RevenueCat processes subscription data as our processor. View RevenueCat Privacy Policy

2.3 Style Preferences

During onboarding and later settings, you may answer questions such as:

These answers are your Style Preferences, which are part of your User Content. They are stored locally on your device and used for Glancely Analysis.

We do not store Style Preferences on Firebase or our backend servers, and we do not sell or share them with advertisers.

2.4 Support & Communication

If you email us or contact support, we'll process:

This is used only to respond and keep a record of support.

3. Automatic Data We Collect (Usage Analytics)

To understand how the Service is used and to keep it running, we may collect aggregated, anonymized, and/or pseudonymous usage data. This data does NOT include your User Content, Generated Results, payment details, or support messages.

Analytics data collected:

Important: Analytics data is limited to non-sensitive usage events. Analytics providers, including Mixpanel, do NOT receive your User Content, Generated Results, payment details, or support messages.

We use Mixpanel as our product analytics provider to collect aggregated, non-sensitive usage events. You can review Mixpanel's Privacy Statement and GDPR and privacy rights information.

What we do NOT collect:

4. How We Use Your Information

4.1 How We Use Your User Content

User Content is used for ONE PURPOSE ONLY: to provide the Glancely Analysis or Hairstyle Try-On you request.

Specifically:

We do NOT use your User Content for:

4.2 How We Use Other Information

We use non-User Content information (account data, subscription status, and usage analytics) to:

Provide core functionality:

Improve the product:

Communicate with you:

We do not sell your personal data, User Content, Generated Results, or Style Preferences to third parties.

5. Legal Bases (EEA/UK users)

If you are in the EU/EEA or UK, we process your data under one or more of the following legal bases:

You can withdraw consent at any time (for example, by disabling certain analytics or uninstalling the app).

6. Data Retention

Backend Server Retention

On our backend servers, we retain:

User Content Retention

We do NOT retain your User Content on our backend servers.

User Content retention policy:

Complete Data Deletion

You have complete control over your data:

7. Data Sharing & Third-Party Services

7.1 User Content Sharing with OpenRouter

When you request Glancely Analysis or Hairstyle Try-On, we transmit your User Content to OpenRouter to generate your Generated Results. This is the only time User Content is shared outside the Service, and only for the requested Generated Results.

Processing is transient only on Glancely systems: Your User Content is held by us only during active processing, then removed from our systems after your Generated Results are returned to your device.

OpenRouter acts as our AI gateway, routing requests to underlying AI model providers. We configure OpenRouter to route Glancely requests only to model providers that support our data-retention and training opt-out requirements.

Important: We do not use your User Content to train AI models. Your User Content and account information are used solely to provide you with the Service.

7.2 Who Does Not Receive User Content

Your User Content is NOT shared with:

7.3 Other Information Sharing

We share non-User Content information (account data, subscription status, and usage analytics) with:

We do not share your User Content, Generated Results, or personal information with advertisers, data brokers, or third-party marketers.

8. Children's Privacy

Glancely is not available to anyone under 16 (or the age of digital consent in your country). Use of the Service by people under that age is not permitted, as set out in our Terms of Service.

9. Your Rights

Depending on your location, you may have rights such as:

To exercise these rights, contact us at the email below.

We may need to verify your identity before fulfilling your request and may keep limited information as required by law.

If you are in the EU/EEA/UK, you also have the right to lodge a complaint with your local data protection authority.

10. Security

We use reasonable technical and organizational measures to protect your data, including:

No method of transmission or storage is 100% secure, but we work to keep your data as safe as reasonably possible.

11. Changes to This Policy

We may update this Privacy Policy from time to time.

If changes are material, we will notify you within the Service. The "Last updated" date at the top will always show the current version.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

Email: legal@glancely.app
Subject line: "Glancely – Privacy"